The Relational Brand.
Your brand is 100% relational.
Your brand attracts people, builds trust and grows the same way a human relationship grows. Utilize Pizzitola Design Co’s unique branding solution, The Relational Brand, and watch your brand grow.
Pizzitola Design Co.
There is nothing faster in business, than the speed of a trusted relationship.
The Relational Brand
The Relational Brand: 2 Minute Overview.
The Relational Brand is our unique branding solution.
The Relational Brand is designed to help your company attract the best people, build trust, and grow your business. The program offers 3 optional solutions for you to choose from:
The Relational Brand will help you:
Craft your 3 critical brand messages
Design a world class brand identity
Develop a call-to-action website
Produce a brand awareness video
Establish a social media presence
Create Sales & Marketing Campaigns
Pizzitola Design Co.
The quality of your customer relationships determines the quality and direction of your business. The Relational Brand is about communicating the ways your company can be trusted by the people you want to reach.
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Do you look like the kind of brand that the best customers are looking for?
Are you attracting the right people? Does your image communicate to the most qualified clients that you are the brand they are looking for? The right brand identity will tell them that you, in fact are.
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Are you connecting? Do people know what you do and how valuable it is?
Are you clearly communicating that you can help solve your customer’s problem? We help you craft the 3 key brand messages that will express your unique value proposition.
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Are people taking action? How could you get more people to trust you?
Revenue, impact and influence all grow when trust grows. People need to see your credibility, history and stories of success. Are you clearly communicating the brand promises that you can deliver on with excellence?
Pizzitola Design Co.
You have options with The Relational Brand.
3 distinct branding solutions to choose from:
#1. Full Branding Solution
We design and develop your entire brand communication program.
We will collaborate to design, produce and deliver your entire brand (or a single campaign) from the ground up. Wether it’s a new brand or a re-brand, this solution includes any or all of the following: a world-class logo/graphics package, your 3 critical brand messages, sales copy, a call-to-action website, printed materials, social media standards and a brand awareness launch video. With your help, the experience is professional and exciting to be a part of. The goal is to help your brand attract the best people, build trust, and grow client relationships, revenue, and impact.
#2. The Brand Accelerator
A private branding session with your team
You have been putting off a rebrand forever. Your team is capable, but does not have the time or creative energy to dedicate to your new branding projects on their own. You just need guidance, a process, and some jet fuel. Pizzitola will host and guide your leadership team (or a single employee) through The Relational Brand framework in highly effective work sessions (1-3 sessions). This is not a consult. We work together to equip you to launch your new company, cause, brand, project, division or product. The work sessions are fun, creative, fast paced and highly productive. This experience will unify your vision, clarify your direction, activate your own team, and take your brand further, faster than anything else you could invest in.
#3. The One Day Workshop
Your brand, built in a day*
Do you have a great idea that needs to come alive? Do you own a business or lead a cause that needs to reach more people? Or maybe you have a new division or product in your company that needs to be branded and launched to the market? This is where you start if you don’t know where to start. The “One Day Workshop” is a valuable investment for your brand. This is a powerful but enjoyable, DIY masterclass focused on designing and developing your brand. No experience required. Lunch is included. You will be seated in small groups and will interact with other business leaders, owners, marketing and communications professionals, executives, students and people of many backgrounds and industries. We work through questions and exercises together from The Relational Brand workbook. Our goal is to develop the foundation of your brand. We will walk you through every critical component you will need to become a Relational Brand: from customer identity, logo direction and style, crafting your 3 critical brand messages, as well as outlining a call-to-action website, establishing social media standards, marketing campaigns, and storyboarding a branded video. This experience is extremely valuable. *You will leave having worked on every critical aspect of your new brand, with 80% of the most challenging aspects of branding complete, you will now have the work and insight required to move forward and launch!
The Relational Brand is a Proven Framework
Our brand development framework has been proven over decades of successful client work across dozens of industries, from law practices to restaurants, architectural firms, real estate investors, non-profits, construction, materials handling, medical practices, solo practitioners and beyond.